How many times have you heard (or told) the following story?
Well, times and technology continue to evolve (and I’ll admit I still like hearing the story), but today architects are venturing into another new digital realm: social media. Many view this landscape of internet marketing, social networks, tweets, and meet-up groups as a matrix - unfamiliar, unfocused, and without purpose. The intention of the “Purpose of Social Media for Architects” seminar at the upcoming Texas Society of Architects Convention is to dispel some of the myths, illustrate tools for navigating Web 2.0, and provide techniques for engagement with a broader network of peers, clients, and allied professionals. Discussions with a panel of four architects (@falloutstudio/@abadi_access / @bobborson / @hpdarchitecture ) will attempt to dismantle the myths, generate dialogue, and ultimately empower attendees to utilize social media to achieve real-world business objectives. The revolution has already started, and it's only 140 characters in length!
There is a new LinkedIn group called Social Media for Architects that will act as an online threaded dialogue, populated by the panelists as well as many others interested and immersed in this new social web. Additionally, the hash tag #TSAConv on Twitter will provide a live, filtered dialogue about things going on at the TSA Convention. Seeing is believing, and I welcome your input in advance of the seminar (Comment here on the TSA blog or via the LinkedIn group). I encourage your attendance. See you in San Antonio!